About Us


Welcome to Girls Wear Pink đź’—

Girls Wear Pink is an independent women’s fashion boutique based in Carlisle, Cumbria — and yes, we really do believe life’s too short to wear boring clothes.

Our Story

Girls Wear Pink started in [year] with a simple idea: finding standout, confidence-boosting outfits for nights out, festivals and holidays shouldn’t mean scrolling through thousands of identical fast-fashion listings. So we did the curating for you.

Every piece in our collection is hand-picked by our small team. If we wouldn’t wear it ourselves on a night out in town or a weekend in Ibiza, it doesn’t make the cut.

What We’re About

  • Curated, not crowded — a tight edit of dresses, co-ords, jumpsuits, jackets and accessories, updated with new arrivals every [week/month].
  • Confidence first — fashion that celebrates your individuality and makes you feel like the best-dressed person in the room.
  • Real people, real service — we’re a small UK business. When you message us, you talk to a real person who knows the collection inside out.

Shopping With Us

  • 📍 Based in Carlisle, UK
  • 🌍 Worldwide shipping
  • đź’ł Buy now, pay later with Klarna and Clearpay
  • đź’Ś Questions? Email us at girlswearpinkuk@gmail.com or message us on Instagram [@girlswearpink]

Join the Squad

Sign up to our newsletter for 20% off your first order, early access to new drops, and exclusive squad-only offers. And don’t forget to tag us in your fits — our favourite looks get featured (and you might win a prize 🎀).

Life’s too short to wear boring clothes. Let’s fix that! ✨